Master thesis
My interest in personalisation of politicians started with the rise of Pim Fortuin. It got me thinking about the reasons why you vote: do you vote for the politician, his ideas or a little bit of both? The Internet also caused a change in the political communication field. Putting those facts together, I wondered if online personalisation would be used during the European Elections of 2009. I conducted a content analysis and semi-structured interviews with campaign managers of six political parties.
After months of coding, interviewing and writing, the result is ‘Bringing Europe to the Voter‘ (on scribd).